The Role of the Dimensions of Total Quality Management in Improving Marketing Performance - Field Research in the General Company for Marketing of Medicines and Medical Supplies - Kimadia - In the Iraqi Ministry of Health

Abstract

The purpose of the current study was to demonstrate the role of the dimensions of total quality management in improving marketing performance. through a field study at the Iraqi Ministry of Health's General Company for Marketing Medicines and Medical Supplies, Kimadia. The descriptive analytical method was used in the study. The General Company for Marketing Pharmaceuticals and Medical Supplies, Kimadia, in the Iraqi Ministry of Health, comprised the study population. Employees of the company were included in the study sample. 200 questionnaires were distributed and 160 valid questionnaires were retrieved for statistical analysis. After testing the study's hypotheses, I came to the following conclusion:

1. The focus on human resources and marketing success in the General Company for Marketing Medicines and Medical Supplies Kimadia of the Iraqi Ministry of Health is statistically significantly correlated at a significance level of 0.05.
2. At a significance level of 0.05, there is a statistically significant correlation between marketing success and customer focus at the General Company for Marketing Medicines and Medical Supplies Kimadia of the Ministry of Health in Iraq.

At a significance level of 0.05, there is a statistically significant correlation between marketing performance and strategic planning at the General Company for Marketing Medicines and Medical Supplies, Kimadia, inside the Ministry of Health of Iraq.