2021. The Role of Market Segmentation in Achieving Competitive Advantage Applied Research at the General Company for Leather Industries. Journal of Al-Rafidain University College For Sciences ( Print ISSN: 1681-6870 ,Online ISSN: 2790-2293 ). 28, 2 (Mar. 2021), 165–188. DOI:https://doi.org/10.55562/.