2025. Brand Building in Light of Hidden Marketing - An Exploratory Study of the Opinions of A Sample of Customers of the Baghdad Soft Drinks Company. Journal of Al-Rafidain University College For Sciences ( Print ISSN: 1681-6870 ,Online ISSN: 2790-2293 ). 57, 1 (May 2025), 10–23. DOI:https://doi.org/10.55562/jrucs.v57i1.2.