The Impact of Humor Marketing in Achieving Customer Happiness: An Analytical Study of A Sample of Employees of Three Electrical Appliances Trading Companies (Balsan, Al-Hafdh and Shinon). Journal of Al-Rafidain University College For Sciences ( Print ISSN: 1681-6870 ,Online ISSN: 2790-2293 ), [S. l.], v. 53, n. 1, p. 231–249, 2023. DOI: 10.55562/jrucs.v53i1.570. Disponível em: https://jrucs.iq/index.php/JAUCS/article/view/570. Acesso em: 29 jun. 2026.