Brand Building in Light of Hidden Marketing - An Exploratory Study of the Opinions of A Sample of Customers of the Baghdad Soft Drinks Company. Journal of Al-Rafidain University College For Sciences ( Print ISSN: 1681-6870 ,Online ISSN: 2790-2293 ), [S. l.], v. 57, n. 1, p. 10–23, 2025. DOI: 10.55562/jrucs.v57i1.2. Disponível em: https://jrucs.iq/index.php/JAUCS/article/view/728. Acesso em: 25 may. 2026.