“Brand Building in Light of Hidden Marketing - An Exploratory Study of the Opinions of A Sample of Customers of the Baghdad Soft Drinks Company”. 2025. Journal of Al-Rafidain University College For Sciences ( Print ISSN: 1681-6870 ,Online ISSN: 2790-2293 ) 57 (1): 10-23. https://doi.org/10.55562/jrucs.v57i1.2.