“Brand Building in Light of Hidden Marketing - An Exploratory Study of the Opinions of A Sample of Customers of the Baghdad Soft Drinks Company”. Journal of Al-Rafidain University College For Sciences ( Print ISSN: 1681-6870 ,Online ISSN: 2790-2293 ) 57, no. 1 (May 26, 2025): 10–23. Accessed May 25, 2026. https://jrucs.iq/index.php/JAUCS/article/view/728.