The Impact of Humor Marketing in Achieving Customer Happiness: An Analytical Study of A Sample of Employees of Three Electrical Appliances Trading Companies (Balsan, Al-Hafdh and Shinon). Al-Rafidain J Sci [Internet]. 2023 Aug. 17 [cited 2026 Apr. 29];53(1):231-49. Available from: https://jrucs.iq/index.php/JAUCS/article/view/570