The Role of Market Segmentation in Achieving Competitive Advantage Applied Research at the General Company for Leather Industries

Abstract

This study deals with market segmentation and their role in competitive advantage it concentrates on one section of management levels in the studied company, which is that of administrative managers.

The objective of research is to attempt to study and analyses the contribution level of market segmentation and their role in competitive advantage.

The study aims at achieving a number of cognitive and applicable goals depending on two major hypotheses and other minor ones

I mad use of questionnaire of collecting the data and information relating to the study, which was distributed to a sample of (18) department managers and beads of section state company.

In order to process the data , I resorted to many statistical methods , such as the arithmetic mean, the standard deviation, the coefficient link , the slop.

The statistical methods have shown a number of results the most obvious of which may be the presence of amoral link between of market segmentation and competitive advantage. As to discussion of results the practical study emphasis on the attention required for the market segmentation dimensions and those of competitive advantage desired