The Impact of Promotion in Improving Sales Levels for Iraqi Telecommunications Companies - A Field Study

Abstract

The research aimed to determine the impact of promotion on improving sales levels in the telecommunications companies sector in Iraq through the use of modern and advanced technologies in communicating with customers. The descriptive analytical approach was relied upon to complete the research, and the questionnaire was used as a tool for research and collecting primary data. The sample included 384 workers in mobile phone companies in Iraq, namely Atheer, Asia Cell, Korek, and Itisaluna. We then analyzed the data using the SPSS 25 program for statistical analysis. The research reached the following results: there is a significant impact of promotion on improving sales levels in Iraqi telecommunications; there is a significant impact of advertising on improving sales levels in Iraqi telecommunications; there is a significant impact of personal selling on improving sales levels in Iraqi telecommunications; and there is a significant impact of direct marketing on improving sales levels in Iraqi telecommunications.