The Role of Market Segmentation in Achieving Competitive Advantage Applied Research at the General Company for Leather Industries. Journal of Al-Rafidain University College For Sciences ( Print ISSN: 1681-6870 ,Online ISSN: 2790-2293 ), [S. l.], v. 28, n. 2, p. 165–188, 2021. DOI: 10.55562/. Disponível em: https://jrucs.iq/index.php/JAUCS/article/view/726. Acesso em: 25 may. 2026.