“The Role of Market Segmentation in Achieving Competitive Advantage Applied Research at the General Company for Leather Industries”. Journal of Al-Rafidain University College For Sciences ( Print ISSN: 1681-6870 ,Online ISSN: 2790-2293 ) 28, no. 2 (March 4, 2021): 165–188. Accessed May 25, 2026. https://jrucs.iq/index.php/JAUCS/article/view/726.