The Impact of Strategic Intelligence on Achieving Sustainable Competitive Advantage in Iraqi Universities Field Study University of Baghdad

Abstract

The study objective is to clarify the impact of strategic intelligence on achieving sustainable competitive advantage at the University of Baghdad.  The descriptive analytical approach was used. Furthermore, a questionnaire was relied on as a tool for measuring and collecting data. The most important results are that administrators have a clear ability and great self confidence to read and analyze the future and its changes, and respondents focus on external partnerships more than internal ones. The study’s most important recommendations include the need for a special department specialized in foresight at the University of Baghdad that studies and analyzes the external market and competitors, determines the current competitiveness, and stimulates work motivation and achievement among university employees.